Star Struck in Paris

Amelie’s PR team is in Paris for the French Open. Annie and Robin are at the Babolat VIP Booth with ATP star and Babolat player Jo-Wilfried Tsonga!

Kegs with Legs #2 in our house

We are having the Denver/Boulder creative community over for happy hour tonight.

Integrated Campaign Drives Sales; Earns Top Media Coverage for Babolat

The results are in, and Amélie hit another winner with the 2010 Advantage Babolat campaign. Our online communication efforts earned a 28% conversion rate for the campaign microsite, meaning that efforts to drive traffic to the promotion’s landing page worked well. In all, the “Put Yourself in Roddick’s Shoes” promotion contributed to a strong sell-in of Babolat products for the semester: shoes were up 41.9%, racquets increased 44% and bags jumped to 69%. The culmination of the campaign was a media event in New York City to kick off the U.S. Open. Our PR efforts resulted in coverage from national outlets such as CNBC, local media such as the New York Daily News and top tennis industry media including Tennis Channel and TENNIS magazine, garnering over six million impressions. Check out our website for more details on how we executed this successful campaign for our client.

Watch a video from the event: Andy Roddick Hits with Advantage Babolat Winner

Experiential Marketing Introduces Outlast Technologies to New Group of Key Influencers

Amélie Company coordinated an experiential marketing opportunity called Summer House in Nantucket, MA for its client Outlast Technologies. Top editors from national consumer publications, broadcast outlets and blogs came to Summer House for a three-day session where they sampled products in their intended settings. Outlast participated in the bedding segment and each editor slept on Outlast® bedding for three nights. Amélie’s PR team was in Nantucket to help editors understand Outlast® technology and how it works and build relationships with these key media influencers. Visit our website to see how the Amélie team coordinated this opportunity and how the experience will be beneficial for future Outlast marketing and PR efforts.

Colorado Children Get A Boost

Amélie Company collaborated with the Colorado Department of Transportation in giving Colorado kids a boost. With messaging and materials developed in concert with our communications experts, the Amélie/CDOT PR team hit the Denver media circuit to create public awareness about the newly expanded child passenger safety law taking effect August 1, requiring kids to ride in child safety seats until they turn 8.  Check out our campaign and coverage.

Corporal Eric Wynn of the CO State Patrol is interviewed on KWGN.