Not a particularly good band. Outfits are awful. They’re in a dire location. But the drummer kicks all kinds of ass. Now that’s how you get noticed.
Here it is demonstrated with the newspaper industry. What was once dying a quick death is resurrected in spectacular fashion. The awards and accolades followed.
Take a long, hard look at the way this business is going. An ad for Hi-Tec disguised (not all that well, for a reason) as a documentary-style video for a new sport – liquid mountaineering. So awesome. Buy shares in Hi-Tec, this could take off.
Stepladders, they’re so nineties.
It’s a shame the DVD cover is not given the amount of thought it should be. The Princess Bride uses a technique called the Ambigram. And we like it.