Prime Example Of A Purple Cow

paul

Not a particularly good band. Outfits are awful. They’re in a dire location. But the drummer kicks all kinds of ass. Now that’s how you get noticed.

The Power Of Good Design

paul

Here it is demonstrated with the newspaper industry. What was once dying a quick death is resurrected in spectacular fashion. The awards and accolades followed.

This Is Not Advertising. But It Is.

paul

Take a long, hard look at the way this business is going. An ad for Hi-Tec disguised (not all that well, for a reason) as a documentary-style video for a new sport – liquid mountaineering. So awesome. Buy shares in Hi-Tec, this could take off.

A New Definition Of Overkill

paul

Stepladders, they’re so nineties.

Great Film, Great Artwork

paul

It’s a shame the DVD cover is not given the amount of thought it should be. The Princess Bride uses a technique called the Ambigram. And we like it.

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