Integrated Campaign Drives Sales; Earns Top Media Coverage for Babolat

The results are in, and Amélie hit another winner with the 2010 Advantage Babolat campaign. Our online communication efforts earned a 28% conversion rate for the campaign microsite, meaning that efforts to drive traffic to the promotion’s landing page worked well. In all, the “Put Yourself in Roddick’s Shoes” promotion contributed to a strong sell-in of Babolat products for the semester: shoes were up 41.9%, racquets increased 44% and bags jumped to 69%. The culmination of the campaign was a media event in New York City to kick off the U.S. Open. Our PR efforts resulted in coverage from national outlets such as CNBC, local media such as the New York Daily News and top tennis industry media including Tennis Channel and TENNIS magazine, garnering over six million impressions. Check out our website for more details on how we executed this successful campaign for our client.

Watch a video from the event: Andy Roddick Hits with Advantage Babolat Winner